Thatchers

27 March, 2009

Myrtle Farm, Sandford, North Somerset BS25 5RA

T: 01934 822862

W: thatcherscider.co.uk

Established: 1904

Turnover: £15 million

Brands: Thatchers Gold, Thatchers Katy, Thatchers Cox's, Thatchers Vintage

Newest and upcoming innovations: New premium blush cider, Katy Rosé.

Biggest challenge for 2009: Martin Thatcher, managing director: "T o continue to take the great taste of English cider to households throughout the country and introduce as many new customers to cider as we can - and to maintain sales throughout the summer, whatever the weather."

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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