Kopparberg
Published:  27 March, 2009

20 Mortlake High Street,

Mortlake, London

SW14 8JN

T: 0289 0 668901

W: kopparberguk.com

Established: 1882 Sweden, 2006 UK

Brands: Kopparberg Cider

Off-trade split: 45%

Newest and upcoming innovations: Kopparberg with Elderflower & Lime

Biggest challenge for 2009: Brand manager Meriam Alnaman: " To continue to stand out in a more cluttered market.

We believe we have the finest cider on the market, the key objective

is to ensure

enough people

realise this too."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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