Kopparberg
Published:  27 March, 2009

20 Mortlake High Street,

Mortlake, London

SW14 8JN

T: 0289 0 668901

W: kopparberguk.com

Established: 1882 Sweden, 2006 UK

Brands: Kopparberg Cider

Off-trade split: 45%

Newest and upcoming innovations: Kopparberg with Elderflower & Lime

Biggest challenge for 2009: Brand manager Meriam Alnaman: " To continue to stand out in a more cluttered market.

We believe we have the finest cider on the market, the key objective

is to ensure

enough people

realise this too."




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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