In brief

27 March, 2009

Absolut has launched its first responsible drinking campaign - Recogni se the Moment. It includes a website where consumers can read data on moderate drinking standards across the globe and the influence of alcohol on people, find recipes for alcohol-free drinks and send themselves text reminders to consume responsibly.

WKD is returning to TV screens with a new Have

you

got a WKD

side? ad called Chair, which depicts the well-known quest for the ever-elusive spare seat in the pub.

Whyte & Mackay is launching a national search for the UK's most superstitious person in a marketing campaign for Jur a Superstition. The competition closes on November 13. Visit

isleofjura.com/superstitions.

Thedrinkshop.com will

sell limited edition Snow Leopard Vodka jeroboams

at rrp £253.49. The retailer will donate £30 to charities to help save the leopard.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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