Appletiser rolls out new ad campaign

27 March, 2009

Appletiser is rolling out a new ad campaign called Enjoy Irresponsibly.

Running from April to December, the push will include national press ads, a nationwide sampling programme, in-store POS promotions and online activity with websites including ASOS

and Lovefilm .

The campaign will feature three straplines You don't want it, you need it, Do it five times a day and Treat yourself to something that sparkles everyday.

Senior brand manager Andy Thompson said: "We're confident that the new creative direction, Enjoy Irresponsibly, will take the brand to a new level of popularity.

"The functional

five-a-day message has resonated well with consumers but we now want to give more emotive reasons to encourage them to purchase."




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter