Appletiser rolls out new ad campaign

Appletiser is rolling out a new ad campaign called Enjoy Irresponsibly.

Running from April to December, the push will include national press ads, a nationwide sampling programme, in-store POS promotions and online activity with websites including ASOS

and Lovefilm .

The campaign will feature three straplines You don't want it, you need it, Do it five times a day and Treat yourself to something that sparkles everyday.

Senior brand manager Andy Thompson said: "We're confident that the new creative direction, Enjoy Irresponsibly, will take the brand to a new level of popularity.

"The functional

five-a-day message has resonated well with consumers but we now want to give more emotive reasons to encourage them to purchase."

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