Sovereign reaches out to urbanites

27 March, 2009

JTI is launching a range of four limited edition pack designs for Sovereign.

The packs will be available for six weeks only from April 1.

The four designs feature cityscapes at night in a bid to appeal to adult smokers living in urban areas. Sovereign sells particularly well in the South East and Midland regions where it has over 4% market share, said head of communications Jeremy Blackburn.

"Sovereign is an affordable, full -flavour cigarette brand for adult smokers who are looking for taste and quality. The brand offers smokers an alternative within the sub -premium sector," he added.

Each limited edition outer will

contain four rotational designs.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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