Sovereign reaches out to urbanites

27 March, 2009

JTI is launching a range of four limited edition pack designs for Sovereign.

The packs will be available for six weeks only from April 1.

The four designs feature cityscapes at night in a bid to appeal to adult smokers living in urban areas. Sovereign sells particularly well in the South East and Midland regions where it has over 4% market share, said head of communications Jeremy Blackburn.

"Sovereign is an affordable, full -flavour cigarette brand for adult smokers who are looking for taste and quality. The brand offers smokers an alternative within the sub -premium sector," he added.

Each limited edition outer will

contain four rotational designs.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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