Sovereign reaches out to urbanites
JTI is launching a range of four limited edition pack designs for Sovereign.
The packs will be available for six weeks only from April 1.
The four designs feature cityscapes at night in a bid to appeal to adult smokers living in urban areas. Sovereign sells particularly well in the South East and Midland regions where it has over 4% market share, said head of communications Jeremy Blackburn.
"Sovereign is an affordable, full -flavour cigarette brand for adult smokers who are looking for taste and quality. The brand offers smokers an alternative within the sub -premium sector," he added.
Each limited edition outer will
contain four rotational designs.