Bournville aims for a different market
Published:  27 March, 2009

Cadbury has added an orange-flavoured variant to its dark chocolate brand Bournville, in an effort to appeal to a younger female audience.

Bournville Orange contains pieces of real orange and will retail for 1.65 for a 180g bar. Raisin and rum -flavoured Bournville Old Jamacia is also being reintroduced to the range.

Trade communications manager Kate Harding said: "Old Jamaica will be a welcome return for the existing Bournville consumer and Bournville Orange will bring new consumers into the category .

"Both variants scored highly

in consumer testing due to their excellent taste."

Dark chocolate is leading the growth in the chocolate confectionery market and has outperformed the total large block market for the

past three years, Harding added.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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