Galaxy's Irresistible book giveaway

27 March, 2009

Galaxy is giving away one million books in its Irresistible Reads

promotion.

The push will be backed by a £2.4 million marketing

campaign that includes TV and press ads and PR activity. It will run until the end of August on bars of Galaxy, Galaxy Ripple, Galaxy Cookie Crumble and packs of Minstrels.

Consumers can find out if they've won by checking a code printed inside each wrapper at galaxybookclub.co.uk. Winners will be able to choose a book from a selection of ten best selling fiction titles, including The Secret Life of a Slummy Mummy by Fiona Neill and John Grisham's The Broker.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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