Galaxy's Irresistible book giveaway

27 March, 2009

Galaxy is giving away one million books in its Irresistible Reads

promotion.

The push will be backed by a 2.4 million marketing

campaign that includes TV and press ads and PR activity. It will run until the end of August on bars of Galaxy, Galaxy Ripple, Galaxy Cookie Crumble and packs of Minstrels.

Consumers can find out if they've won by checking a code printed inside each wrapper at galaxybookclub.co.uk. Winners will be able to choose a book from a selection of ten best selling fiction titles, including The Secret Life of a Slummy Mummy by Fiona Neill and John Grisham's The Broker.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter