In brief

27 March, 2009

From April 1, for one month only, consumers can win one of a million Coke Zero bottles when they buy a 50cl bottle of Coke or Coke Zero. Coca-Cola Enterprises is backing the giveaway with a £3 million marketing spend including TV, cinema, radio and

outdoor ads.

Strathmore is introducing Strathmore Twist - a range of naturally flavoured still and sparkling spring waters in Lemon & Lime, Blackberry

& Strawberry and Cranberry & Raspberry flavours.

Nestlé Confectionery is rolling out 29p price-marked packs on Smarties, Milkybar, Milkybar Buttons and Rowntree's Fruit Pastilles while

stocks last.

Nature Valley is sponsoring the AA's updated 50 Walks of 2-10 Miles guides as part of a £4 million marketing support package for the brand in 2009.

Kettle Chips has introduced a new seasonal Roasted Tomato & Basil flavour to its range of 150g bags (rrp £1.59).

Phileas Fogg is hitting TV screens in a £3 million ad campaign that focuses on how the ingredients used in the range were first discovered and harvested. The first ad depicts Indonesian farmers picking their crop from black peppercorn trees and then transporting the dried peppercorns in hot -air balloons.

Imperial Tobacco will stop distributing Clipper lighters on behalf of Flamagas in the UK on April 2. The company will continue to distribute Tokai Emphorel disposable lighters.

Cadbury's new bitesize range comes in re sealable pouches and will include Cadbury Clusters, Cadbury Raisins and Cadbury Peanuts. A new TV advert, sampling

and in-store POS will support the launch.




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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