In brief

27 March, 2009

From April 1, for one month only, consumers can win one of a million Coke Zero bottles when they buy a 50cl bottle of Coke or Coke Zero. Coca-Cola Enterprises is backing the giveaway with a £3 million marketing spend including TV, cinema, radio and

outdoor ads.

Strathmore is introducing Strathmore Twist - a range of naturally flavoured still and sparkling spring waters in Lemon & Lime, Blackberry

& Strawberry and Cranberry & Raspberry flavours.

Nestlé Confectionery is rolling out 29p price-marked packs on Smarties, Milkybar, Milkybar Buttons and Rowntree's Fruit Pastilles while

stocks last.

Nature Valley is sponsoring the AA's updated 50 Walks of 2-10 Miles guides as part of a £4 million marketing support package for the brand in 2009.

Kettle Chips has introduced a new seasonal Roasted Tomato & Basil flavour to its range of 150g bags (rrp £1.59).

Phileas Fogg is hitting TV screens in a £3 million ad campaign that focuses on how the ingredients used in the range were first discovered and harvested. The first ad depicts Indonesian farmers picking their crop from black peppercorn trees and then transporting the dried peppercorns in hot -air balloons.

Imperial Tobacco will stop distributing Clipper lighters on behalf of Flamagas in the UK on April 2. The company will continue to distribute Tokai Emphorel disposable lighters.

Cadbury's new bitesize range comes in re sealable pouches and will include Cadbury Clusters, Cadbury Raisins and Cadbury Peanuts. A new TV advert, sampling

and in-store POS will support the launch.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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