Top Tip

27 March, 2009

Advertising is one of those things where you can spend endless cash and find that you see no

return. I find that 90% of new customers are from word of mouth recommendations. If you treat them well, they will come back. If you treat them badly, they will talk badly about you.

We also do a regular newsletter - it costs between £300 to £400 month to do it but it is by far the best return on investment."

Stephen Forward

Essentially Wine

Richmond

upon

Thames

and Chipstead

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 867651




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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