Top Tip

27 March, 2009

Advertising is one of those things where you can spend endless cash and find that you see no

return. I find that 90% of new customers are from word of mouth recommendations. If you treat them well, they will come back. If you treat them badly, they will talk badly about you.

We also do a regular newsletter - it costs between £300 to £400 month to do it but it is by far the best return on investment."

Stephen Forward

Essentially Wine

Richmond

upon

Thames

and Chipstead

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 867651




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter