S&N opts for ‘greener’ packs

11 May, 2009

Scottish & Newcastle UK is to replace the cardboard packaging for some packs of it major brands with collated film wraps.

The move is designed to be more environmentally-friendly and increase consumer convenience.

The new style will cover 8 x 44cl and 12 x 44cl packs of Kroenbroug, and 4 x 50cl packs of Foster’s and Strongbow from this month.

The 8 x 44cl pack for Foster’s and Strongbow will follow in July and August respectively.

Shaun Heyes, S&N UK’s head of category marketing and of customer marketing for the off-trade, said: “Collated film packs offer a number of benefits, primarily the opportunity to meet the demands from customers and consumers to provide less packaging and added convenience.”

The company also said the packs would withstand fridge temperatures better.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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