App for iPhone helps monitor drinking habits

28 May, 2009

A software developer has created an application for the Apple iPhone to help consumers keep track of their alcohol consumption.

The new app, called Alcohol Aware, allows the user to calculate the number of units in the drink they are consuming.

The free download also allows users to add any drinks they consume over the course of their day to their history and to review the units and calories consumed on a daily basis.

A summary allows people to gauge their consumption on a daily, weekly, monthly and annual basis and compare it with health guidelines.

Developer Mubaloo is hoping to market the app to drinks companies, which can then brand the software and customise it to work with drinks in their ranges.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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