Beer Academy aims to raise profile
Published:  03 June, 2009

The Beer Academy is looking for its first business development manager to help promote its courses to the industry and the public.

The two-day-a-week role will involve generating new business from trade clients and raising awareness of the Academy’s work.

Since its creation in 2003, more than 10,000 people have attended one of the Academy’s beer experiences and some 3,000 have sat the one-day foundation course.

Simon Jackson, executive director of the Institute of Brewing & Distilling, said: “Since we took over the management of the Beer Academy two years ago, we have had extremely powerful feedback on the quality and financial effectiveness of our courses.

“We now have beer events ranging from under an hour to two days, with beer and food pairing a recent option.

“But we fear that there are many training managers and companies who still don’t understand the scope and power of our offer and how versatile we are happy to be.

“The Beer Academy is looking forward to building a broader and more consistent business, taking us to the next level. With the recent financial support from the British Beer & Pub Association, we will be able to target those who have used our services in the past with a range of attractive offers, as well as demonstrating the benefits which beer training can provide in terms of incremental revenue and greater satisfaction for their customers and staff.”

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