Thomas Hardy story may be ending

03 June, 2009

Former International Beer Challenge winner Thomas Hardy Ale will not be produced this year as doubts emerge about the future of the brand.

The beer has been produced by OíHanlonís since 2003, under licence from George Saxon, a US beer importer who bought the rights to the vintage-dated barley wine from original brewer Eldridge Pope.

Thomas Hardy Ale has a cult following in the UK and the USA but OíHanlonís says sales do not justify the time and expense involved in brewing the beer, which was named IBC supreme champion in 2006.

The brewing process starts in January and ends in September, when the 12% abv beer is bottled.

Saxon is now reportedly searching for another UK brewer to take over the brewing.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter