Fuller’s off-trade volume falls 3%

05 June, 2009

Fuller’s saw off-trade beer volumes drop by 3% in the year to March 28, a decline it described as “in line with the market”.

London Pride grew market share on the back of heavy advertising support.

Chairman Michael Turner said: “The recession has seen media prices fall and we are now able to secure high profile media space at increasingly competitive times.”

Fuller’s saw a 4% increase in operating profits in its beer company to £8.3 million on turnover of £91.8 million, an increase of 5%.

Turner added: “We gained share in the UK ale market where our volumes declined by only 2% in a market that shrank 8%.”

Group pre-tax profit excluding exceptional items fell 1% to £22.8 million.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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