Consumer sales up at The Drink Shop

16 June, 2009

Online retailer The Drink Shop has reported a recession-busting 9% increase in sales to consumers – but a dramatic drop in corporate gift sales.

Sales to corporate customers dropped by over a third in the last year, a period which saw a 22% rise in sales to trade customers.

The Drink Shop said it attributed the growth in consumer and trade sales to new customers rather than increased average spends.

Managing director Tim Francis said he didn’t expect any slowdown in internet sales, but retailers considering making moves into the market should make significant investments in age verification and anti-fraud measures.

Francis said: “We have tracked how the recession has influenced different purchasing patterns and have had to modify our marketing efforts.

“While the corporate sector could take months, if not years to re-establish its hospitality, gifting and incentive budgets, it is evident that new sectors of consumers and trade outlets are venturing into making online purchases for the first time.

“Our investment in age verification databases and controls – both internal and external – has been our biggest commitment of the year.”

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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