Brothers Cider launches new stubby pack

17 June, 2009

Somerset's Brothers Cider has teamed up with Morrisons to launch stubby packs of its Pear Cider and Strawberry Mixed Pear Cider.

The new 10x25cl multipacks are in a “fridge-ready, rip open case – perfect for the summer party season”, according to a spokesman.

Managing director Matthew Showering said: “After being the first commercially available pear cider, we felt it was time to move the cider category on with a new pack format.

"These new stubby packs are perfect for barbecues and picnics. After listening to feedback from our consumers, we are certain that they will embrace this new pack format.”

Brothers worked closely with Morrisons on the development of the product and it will be available exclusively at the supermarket. Cider buyer Fraser Lovatt said early sales were "encouraging”.

The brand's debut is being supported by a £2 million TV advertising campaign.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter