Brothers Cider launches new stubby pack

17 June, 2009

Somerset's Brothers Cider has teamed up with Morrisons to launch stubby packs of its Pear Cider and Strawberry Mixed Pear Cider.

The new 10x25cl multipacks are in a “fridge-ready, rip open case – perfect for the summer party season”, according to a spokesman.

Managing director Matthew Showering said: “After being the first commercially available pear cider, we felt it was time to move the cider category on with a new pack format.

"These new stubby packs are perfect for barbecues and picnics. After listening to feedback from our consumers, we are certain that they will embrace this new pack format.”

Brothers worked closely with Morrisons on the development of the product and it will be available exclusively at the supermarket. Cider buyer Fraser Lovatt said early sales were "encouraging”.

The brand's debut is being supported by a £2 million TV advertising campaign.

Bookmark this

Site Search


Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know