Ramsay back in new Gordon's ad

03 July, 2009

A new TV ad featuring Gordon Ramsay is leading Gordon’s gin’s marketing charge for the summer.

The 30-second ad features Ramsay making a copy-book G&T to an uplifting rock track.

It will appear across the UK from July 6 and on transvision screens at 16 major railway stations.

Ramsay has been used as an ambassador for the brand since 2007.

A sponsored lifestyle and culture supplement will be given away with Friday editions of the Daily Telegraph from Aug 7 for six weeks,

Consumers in 25 “key public venues” will be given copies on Friday nights along with a lime to take home to make a G&T when they get there.

Marketing manager Alex Smith said: “The Gordon’s campaigns with Gordon Ramsay have been highly successful and have helped consumers to understand the positioning of Gordon’s.

“Communicating the refreshing taste you get from a Gordon’s and tonic, this new execution shows a different side of Ramsay and the fun you can have with G&T.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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