Ramsay back in new Gordon's ad

03 July, 2009

A new TV ad featuring Gordon Ramsay is leading Gordon’s gin’s marketing charge for the summer.

The 30-second ad features Ramsay making a copy-book G&T to an uplifting rock track.

It will appear across the UK from July 6 and on transvision screens at 16 major railway stations.

Ramsay has been used as an ambassador for the brand since 2007.

A sponsored lifestyle and culture supplement will be given away with Friday editions of the Daily Telegraph from Aug 7 for six weeks,

Consumers in 25 “key public venues” will be given copies on Friday nights along with a lime to take home to make a G&T when they get there.

Marketing manager Alex Smith said: “The Gordon’s campaigns with Gordon Ramsay have been highly successful and have helped consumers to understand the positioning of Gordon’s.

“Communicating the refreshing taste you get from a Gordon’s and tonic, this new execution shows a different side of Ramsay and the fun you can have with G&T.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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