Wine Rack unveils Christmas half-price deals

07 July, 2009

Wine Rack has taken the unusual step of flagging up its Christmas promotions, which will centre on half-price deals on some wines.

The deals do not kick in until Oct 24, but First Quench said it wanted to give its customers maximum notice of the offers they could expect.

The company has not said whether it intends to circulate the money-off vouchers which it has used to boost sales at peak times in recent years.

The offers include Chancet Rocks Marlborough Sauvignon Blanc, at £5.98 instead of £12.99; El Circulo Rioja at £5.98, down from £12.99; The Crux New Zealand Sauvignon Blanc 2009 at £5.98 (usually £11.99); and Château Fongaban St Emilion at £9.98 (usually £19.99).

Heidsieck Monopole 1er Cru Champagne will be promoted at £15.99 instead of its current £31.99, while Taylor’s Select Reserve Port will be on offer at £6.48 instead of its regular £12.99.

The offers will run until Jan 6.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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