Liefmans Kriek returns in new guise

14 July, 2009

Belgium’s Liefmans Kriek beer is being relaunched on the UK market as Liefmans Cuvée-Brut.

The brewer is also launching a generic Liefmans Fruit brand made with the natural juices of strawberry, raspberry, cherry, elderberry and bilberry.

The changes to the Liefmans line-up are the first since the brewery was rescued from closure by Duvel Moortgat last year.

Liefmans Fruit is available in a 25cl bottle with an abv of 4.2%. The beer base is identical to kriek.

Both are available from existing UK supplier James Clay for the off-trade.

Clay also has supplies of Liefmans Goudenband, a blend of mature brown ales of between four and 12 months old, bottled at 8% in 37.5cl, and which can be aged for a further 10 years.

Michel Moortgat, Duvel Moortgat chief executive officer, said: “Liefmans is a very important element in the history and know-how of Belgian beer culture and we have given serious thought to how to breathe new life into the brewery, respecting its history, which in investing in its future.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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