3.5m backing for Coors Light

16 July, 2009

Coors Light is to be supported by its biggest ever UK ad campaign.

Molson Coors UK is investing £3.5 million behind the brand in a package that includes a new TV and cinema ad, 5,000 poster sites and moving-image digital screens in key city centre locations.

These will include the giant screen at London’s Piccadilly Circus.

The campaign, which positions Coors Light as “the world’s most refreshing beer”, starts now and runs until September.

Trade support will include staff incentives, free rewards and TV and poster ads tagged with retail offers.

Steve Mitchell, senior marketing manager, said: “The campaign gives Coors Light great access to our audience, creating us new opportunities to build awareness and trial with shoppers.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter