3.5m backing for Coors Light

16 July, 2009

Coors Light is to be supported by its biggest ever UK ad campaign.

Molson Coors UK is investing £3.5 million behind the brand in a package that includes a new TV and cinema ad, 5,000 poster sites and moving-image digital screens in key city centre locations.

These will include the giant screen at London’s Piccadilly Circus.

The campaign, which positions Coors Light as “the world’s most refreshing beer”, starts now and runs until September.

Trade support will include staff incentives, free rewards and TV and poster ads tagged with retail offers.

Steve Mitchell, senior marketing manager, said: “The campaign gives Coors Light great access to our audience, creating us new opportunities to build awareness and trial with shoppers.”




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When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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