New look and rosť for McGuigan Estate

03 August, 2009

Australian Vintage has revamped its McGuigan Estate range and added a rosť to the portfolio.

The new wine is sourced from south eastern Australia and is Shiraz-dominated, with 12.5% abv.

The range has had a label update to bring it into line with McGuigan's Classic, Grey Label, Black Label and Bin Series.

The new look features the brand's lion imagery and the new McGuigan logo.

The three-strong McGuigan Estate range retails for £7.99 and is exclusive to Sainsbury's.

Australian Vintage's UK general manager Paul Schaafsma said: "The new packaging brings the McGuigan Estate range in line with the broader McGuigan portfolio and reflects our focus on continuing to build the McGuigan brand in the UK."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter