New look and rosť for McGuigan Estate

03 August, 2009

Australian Vintage has revamped its McGuigan Estate range and added a rosť to the portfolio.

The new wine is sourced from south eastern Australia and is Shiraz-dominated, with 12.5% abv.

The range has had a label update to bring it into line with McGuigan's Classic, Grey Label, Black Label and Bin Series.

The new look features the brand's lion imagery and the new McGuigan logo.

The three-strong McGuigan Estate range retails for £7.99 and is exclusive to Sainsbury's.

Australian Vintage's UK general manager Paul Schaafsma said: "The new packaging brings the McGuigan Estate range in line with the broader McGuigan portfolio and reflects our focus on continuing to build the McGuigan brand in the UK."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter