New look and rosť for McGuigan Estate

03 August, 2009

Australian Vintage has revamped its McGuigan Estate range and added a rosť to the portfolio.

The new wine is sourced from south eastern Australia and is Shiraz-dominated, with 12.5% abv.

The range has had a label update to bring it into line with McGuigan's Classic, Grey Label, Black Label and Bin Series.

The new look features the brand's lion imagery and the new McGuigan logo.

The three-strong McGuigan Estate range retails for £7.99 and is exclusive to Sainsbury's.

Australian Vintage's UK general manager Paul Schaafsma said: "The new packaging brings the McGuigan Estate range in line with the broader McGuigan portfolio and reflects our focus on continuing to build the McGuigan brand in the UK."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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