ASA condemns delivery service ad
Published:  05 August, 2009

An alcohol delivery service in Southampton has been condemned by the Advertising Standards Authority for a flier which made a play on the acronym A&E.

The ASA accepted a complaint that the ad for the Alcohol In Emergency service – which corrupted the initials to A in E – was offensive in light of the number of alcohol-related casualties dealt with by hospitals.

The watchdog also upheld a complaint that the flier encouraged irresponsible drinking by portraying alcohol as indispensible.

In its ruling, the ASA said that a claim by the company to provide a “quick link to drink” was “likely to be seen as a reference to consuming alcohol within a short period of time in an excessive manner”.

It said the overall presentation was “offensive and socially irresponsible”.

Alcohol In Emergency has argued that the phrase “A In E” had only been used for brevity and that the “quick link” reference was a reference to delivery rather than consumption times.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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