ASA condemns delivery service ad
Published:  05 August, 2009

An alcohol delivery service in Southampton has been condemned by the Advertising Standards Authority for a flier which made a play on the acronym A&E.

The ASA accepted a complaint that the ad for the Alcohol In Emergency service – which corrupted the initials to A in E – was offensive in light of the number of alcohol-related casualties dealt with by hospitals.

The watchdog also upheld a complaint that the flier encouraged irresponsible drinking by portraying alcohol as indispensible.

In its ruling, the ASA said that a claim by the company to provide a “quick link to drink” was “likely to be seen as a reference to consuming alcohol within a short period of time in an excessive manner”.

It said the overall presentation was “offensive and socially irresponsible”.

Alcohol In Emergency has argued that the phrase “A In E” had only been used for brevity and that the “quick link” reference was a reference to delivery rather than consumption times.




Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter