Two TV ads for Strongbow

06 August, 2009

Strongbow is being backed by two new TV executions in its campaign to position the brand as a hard-earned reward for hard graft.

The 10-second ads featuring bakers and trawlermen are going on air nationally from later this month.

Both ads feature the iconic Strongbow arrows thudding into the bar in the end-frame.

Fiona Sneath, brand manager at Scottish & Newcastle UK, said: “The new executions, combined with the radio advertising, outdoor poster sites and new website, will ensure that the awareness of Strongbow and its rewarding hard graft message will be massively increased in the coming months.”

Strongbow is the biggest-selling cider brand in the UK off-trade.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter