S&N UK in deal with Cardiff City Stadium

10 August, 2009

Scottish & Newcastle UK will be the exclusive supplier of beer and cider at Cardiff City Stadium for the next seven years.

The brewer has negotiated exclusive rights to supply its portfolio including Foster’s, Heineken, Strongbow and Brains Smooth SA at all Cardiff City and Cardiff Blues matches, as well as other events staged at the 27,000 all-seat venue.

Glyn Glover, regional sales director for Wales at S&N UK, said: “We are looking forward to developing the excellent partnership we built with Cardiff City at Ninian Park at the Bluebirds’ new home."

Peter Ridsdale, chairman of Cardiff City Stadium, added: “S&N and Cardiff City have indeed enjoyed a very positive working relationship over many years at Ninian Park and we are delighted that they, along with all of us, have shown commitment to continue with and further develop that partnership and close relationship.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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