AB Inbev increases UK share

13 August, 2009

The UK was one of seven markets in which brewing giant ABInbev managed to increase its market share in the past three months.

The company’s own beer volumes declined by 3.4% in the quarter, and by 4.8% in the half-year, “reflecting weak market conditions,” the company said.

But it added: “Following the launch of the Stella Artois 4% line extension and the new creative strategy, Stella Artois continued to achieve share gains. The brand’s volumes grew 6.6% [in the second quarter] and 3.7% [in the half-year].”

Global earnings before interest, tax, depreciation and amortisation rose a like-for-like 18.5% to $3.6 billion.

The brewer, which makes Stella Artois, Budweiser and Beck's, said it had already delivered $610 million of the savings it had outlined at the time of the merger between Anheuser-Busch and Inbev and was confident of hitting the $1 billion target by year-end.

The company warned that profit growth would slow in the third quarter due to tougher conditions.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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