Industry to consider low-alcohol future

18 August, 2009

An industry forum to discuss issues around low-alcohol wine will be held by the Wine & Spirit Trade Association, in London on Oct 1.

It comes as European regulators have removed barriers preventing the sale of wines using new winemaking technolo

gies.

The event will bring together retailers and producers to consider the potential for the category and speakers will include Tesco BWS boss Dan Jago and Jeremy Beadles, the WSTA’s own chief executive.

The event will be chaired by Jancis Robinson MW and will hear the latest market research from TFC Wines & Spirits and PLB.

Beadles said: "Given the prevailing public agenda around healthy living it's timely for the trade to be sharing information and expertise on lower-alcohol wines. Some of the biggest names in the business are taking part and I hope this event will stimulate lively debate.”

More details from Louise Vaux on 020 7089 3874 or at louise@wsta.co.uk.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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