Industry to consider low-alcohol future

18 August, 2009

An industry forum to discuss issues around low-alcohol wine will be held by the Wine & Spirit Trade Association, in London on Oct 1.

It comes as European regulators have removed barriers preventing the sale of wines using new winemaking technolo


The event will bring together retailers and producers to consider the potential for the category and speakers will include Tesco BWS boss Dan Jago and Jeremy Beadles, the WSTA’s own chief executive.

The event will be chaired by Jancis Robinson MW and will hear the latest market research from TFC Wines & Spirits and PLB.

Beadles said: "Given the prevailing public agenda around healthy living it's timely for the trade to be sharing information and expertise on lower-alcohol wines. Some of the biggest names in the business are taking part and I hope this event will stimulate lively debate.”

More details from Louise Vaux on 020 7089 3874 or at

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