Weather hits seasonal barbecue sales

18 August, 2009

Worse-than-expected summer weather has put a dampener on food and drink sales, with growth in multiple grocers slowing from 6.6% in June to just 4% in the four weeks to August 8, according to new Nielsen figures.

Shoppers have had less reason to buy seasonal food and drink for barbecues, resulting in a fall in the average number of visits to most major supermarkets compared with the same period last year, the information provider said.

Mike Watkins, senior manager for retailer services at Nielsen, said the rate of growth for the month to August 8 was the lowest for two years.

Watkins added: “Aside from the drab weather and the seasonality of food sales, this may also be an indication that we can expect 4-5% value growths to be the norm for the rest of 2009 as food inflation continues to slow.”

A third of supermarket sales were goods on promotion in the reporting period, up from 28% a year ago.

The level of promotions increased most in Tesco, where 36% of sales value was through offers.

Waitrose was the fastest-growing multiple, with sales up by 10.5%, followed by Asda on 8% and Morrisons on 7.8%.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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