Berry Bros beats sales records

25 August, 2009

Berry Bros & Rudd has had its biggest ever trading day at its factory outlet in Basingstoke, Hampshire – beating Christmas records.

During the shop's Fine Wine Weekend it sold bottles of Château Mouton-Rothschild 1986 reduced from £851.45 to £425 and Vega Sicilia Unico 1995, down from £240 to £145.

Bestseller of the weekend was Berry's own-label United Kingdom Cuvée Champagne, reduced by 25% to £15.90

The factory outlet's turnover is 19% up on this time last year and it is selling 30% more cases.

Wine director Alun Griffiths MW said: "This is tremendously positive and is a great illustration of how we are combating the recession through aggressive retailing with special offers, even of very expensive wines as in this Fine Wine Weekend, working well to attract customers."

Berry's shop in St James's Street, London, is also seeing an increase in orders and case volumes compared to the same period last year.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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