Majestic halves minimum purchase

01 September, 2009

Majestic has halved the minimum amount of bottles customers can buy in-store to six.

From today (September 1) customers will be able to buy cases of six bottles from the retailer.

The move follows a year long trial in selected outlets. “The trial has shown positive results and reducing our minimum purchase makes Majestic even more accessible to both current and new customers,” a spokesman said.

The 12-bottle minimum purchase policy will remain for online sales.

Chief executive Steve Lewis added: “Majestic has always been a great place to stock up, but our new minimum purchase now means we are also a great place if you’re just popping in.”




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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