Majestic halves minimum purchase

01 September, 2009

Majestic has halved the minimum amount of bottles customers can buy in-store to six.

From today (September 1) customers will be able to buy cases of six bottles from the retailer.

The move follows a year long trial in selected outlets. “The trial has shown positive results and reducing our minimum purchase makes Majestic even more accessible to both current and new customers,” a spokesman said.

The 12-bottle minimum purchase policy will remain for online sales.

Chief executive Steve Lewis added: “Majestic has always been a great place to stock up, but our new minimum purchase now means we are also a great place if you’re just popping in.”




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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