500,000 spend for Rhone wines

24 September, 2009

Cotes du Rhone is spending £500,000 on an ad campaign which breaks today.

The campaign continues the ad theme brought in last year for the French region, and will appear in national and regional food, supermarket and lifestyle magazines.

There will also be digital escalator panels and LCD screens on the London Underground.

UK marketing manager Olivier Legrand said: “The existing Cotes du Rhone ad campaign has been extremely successful and will be maintained for a second year to strengthen the region’s reputation, which is crucial during this difficulty economic period.”

Collarette promotions will feature a series of consumer competitions in the off-trade in the last quarter of the year.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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