Grolsch backed by £13m campaign

27 September, 2009

Molson Coors UK is putting £13 million behind a marketing campaign for Grolsch which gets underway on October 5.

The brand's swingtop bottled will appear in a heavyweight poster, press and online campaign with the strapline "Taste. Amplified." The ads are targeted at men aged 25 to 34.

The campaign is being supported by a range of activity including consumer sampling and staff incentives.

Brand director Dave Griffiths said: "The campaign allows Grolsch the opportunity to work with customers to enrich the drinker experience in their outlets.

"By bringing Dutch style continental drinking to life we are creating new opportunities for customers to differentiate and add value to their service offering."




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter