Diageo drops lawsuit against Sainsbury’s

01 October, 2009

Diageo and Sainsbury’s have reached an out-of-court settlement in their copycat row over the retailer’s own-label Pitcher's speciality spirit.

Sainsbury’s has agreed to change the Pitcher’s label to appease Diageo, which had alleged the own-label brand aped its Pimm’s.

The retailer had said that it would “vigorously” defend the allegations when Diageo took legal action in August.

In a joint statement issued today, the two companies said: “Diageo and Sainsbury’s are pleased to confirm that the dispute regarding Diageo’s Pimm’s brand and Sainsbury’s Pitchers brand has been amicably settled and the legal proceedings withdrawn.

“Sainsbury’s will continue to sell the Pitchers brand, but with a modified label that both parties are happy with.

“We are both very pleased with the outcome and look forward to continuing our strong trading relationship.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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