C&C first-half profits and sales slip

08 October, 2009

Magners producer C&C has reported a 10.5% drop in net sales and a fall in profits in its first-half financial results.

It said volumes of cider had remained flat over the six months to 31 August, while its spirits were down 15%.

A 2% decline in British sales of Magners was offset by growth in Northern Ireland and other markets.

Chief executive John Dunsmore said: “Following a positive start to the first half, trading conditions in August and September have been more challenging. However, we remain on track to deliver on the objective of stabilised volumes and a full year operating profit outcome in line with our stated guidance.”

Dunsmore said C&C would be reviewing its marketing strategy following the group’s £180 million acquisition of the Tennent’s lager brand from AB Inbev, which he called “a great opportunity to strengthen our route to market and broaden our product portfolio”.

A statement said: "The market dynamic is one of continued off-trade expansion relative to the on-trade. C&Cs channel volume trends reflect this dynamic with off-trade volume growth and on-trade decline."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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