Limited edition glass offer for Babycham

23 October, 2009

Constellation is giving consumers the chance to win one of 2,500 pairs of limited edition Babycham glasses in a pre-Christmas promotion.

The competition is running on four-packs of 20cl bottles of the perry brand.

The promotion is designed to raise awareness for the brand at a time of the year when sales reach 15 times their average for the rest of the year.

Clare Griffiths, vice president for European consumer marketing for Constellation Europe, says: “The number of stockists more than double. This promotion will further cement the brands popularity at this key sales period and will firmly position Babycham as the original party drink.”

A limited edition glass has been produced for Babycham each year since 1953.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter