Limited edition glass offer for Babycham

23 October, 2009

Constellation is giving consumers the chance to win one of 2,500 pairs of limited edition Babycham glasses in a pre-Christmas promotion.

The competition is running on four-packs of 20cl bottles of the perry brand.

The promotion is designed to raise awareness for the brand at a time of the year when sales reach 15 times their average for the rest of the year.

Clare Griffiths, vice president for European consumer marketing for Constellation Europe, says: “The number of stockists more than double. This promotion will further cement the brands popularity at this key sales period and will firmly position Babycham as the original party drink.”

A limited edition glass has been produced for Babycham each year since 1953.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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