Christmas TV ads for Lambrini

27 October, 2009

Peak-time TV ads for Lambrini will form the centrepiece of a pre-Christmas marketing push for the Halewood International brand.

The company has earmarked a £1 million spend on Lambrini, including a national TV advertising and online video on demand campaign which will run throughout December across ITV1, Channel 4 and satellite channels, with 20-second slots in Emmerdale, Coronation Street and Gordon Ramsey’s F Word.

Halewood has also created a new consumer-facing website and launched a “major consumer promotion and PR programme”.

Senior brand manager Sue Beck said: “We have worked during the last two years to give Lambrini a more contemporary and relevant positioning for our core consumers. This initiative represents the latest push to cement this image.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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