Christmas TV ads for Lambrini

27 October, 2009

Peak-time TV ads for Lambrini will form the centrepiece of a pre-Christmas marketing push for the Halewood International brand.

The company has earmarked a £1 million spend on Lambrini, including a national TV advertising and online video on demand campaign which will run throughout December across ITV1, Channel 4 and satellite channels, with 20-second slots in Emmerdale, Coronation Street and Gordon Ramsey’s F Word.

Halewood has also created a new consumer-facing website and launched a “major consumer promotion and PR programme”.

Senior brand manager Sue Beck said: “We have worked during the last two years to give Lambrini a more contemporary and relevant positioning for our core consumers. This initiative represents the latest push to cement this image.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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