Pernod ups support for key brands to drive growth
Published:  02 November, 2009

Pernod Ricard is increasing advertising and promotional spend for its flagship brands as consumer confidence begins to return.

The Paris-based drinks group, which is holding its annual shareholder meeting today (November 2), has issued guidance of between 1% and 3% for organic growth in profit from recurring operations.

Pernod said it would achieve its new goals by focusing on core brands.

There are signs that consumer demand is slowly recovering from the effects of the financial crisis, Pernod added in a statement issued ahead of the meeting. "Even if the general economic environment remains difficult, particularly in Europe, early signs of improvement are appearing in certain markets."




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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