Pernod ups support for key brands to drive growth
Published:  02 November, 2009

Pernod Ricard is increasing advertising and promotional spend for its flagship brands as consumer confidence begins to return.

The Paris-based drinks group, which is holding its annual shareholder meeting today (November 2), has issued guidance of between 1% and 3% for organic growth in profit from recurring operations.

Pernod said it would achieve its new goals by focusing on core brands.

There are signs that consumer demand is slowly recovering from the effects of the financial crisis, Pernod added in a statement issued ahead of the meeting. "Even if the general economic environment remains difficult, particularly in Europe, early signs of improvement are appearing in certain markets."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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