Pernod ups support for key brands to drive growth
Published:  02 November, 2009

Pernod Ricard is increasing advertising and promotional spend for its flagship brands as consumer confidence begins to return.

The Paris-based drinks group, which is holding its annual shareholder meeting today (November 2), has issued guidance of between 1% and 3% for organic growth in profit from recurring operations.

Pernod said it would achieve its new goals by focusing on core brands.

There are signs that consumer demand is slowly recovering from the effects of the financial crisis, Pernod added in a statement issued ahead of the meeting. "Even if the general economic environment remains difficult, particularly in Europe, early signs of improvement are appearing in certain markets."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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