Disaronno goes glam for Christmas

04 November, 2009

The Disaronno liqueur brand is being backed by a £2 million TV ad campaign in the run up to Christmas.

The investment puts the brand in the top five TV advertisers in the spirits category this Christmas, according to owner First Drinks.

Screening of the TV ad will coincide with a PR programme called Disaronno Glamour, which will see high street fashion designer Karen Millen and a panel of celebrity experts host a range of in-store festive shopping and makeover evenings during November in London, Liverpool, Manchester and Cardiff.

Senior brand manager Mark Collins said: “Tying up with such an aspirational brand like Karen Millen further demonstrates our commitment towards delivering activity that really resonates with our target market – women aged 18 to 34-years-old.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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