Jacob's Creek reveals its true character

18 November, 2009

Jacob’s Creek will have a new TV ad campaign in early December.

The ad is part of a new marketing campaign called True Character which will be rolled out in 2010.

The campaign will aim to position Jacob’s Creek as “premium yet unpretentious”, according to Pernod Ricard UK.

The December campaign will see ads on ITV1 and 2, Channel 4, Five, Living, Sky One and More4. The ad will return in February and March and later in 2010, and will be backed by other media, including digital.

Marketing controller Matthew Bird said: “We have undertaken 12 months of extensive research to understand the values of our target consumers and we think this campaign will truly engage consumers, adding value to the brand and the Australian category.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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