Fuller's beers get marketing boost

20 November, 2009

Fuller’s is to increase its marketing spend in 2010 after its beer company turned in 15% increase in operating profits in the six months to September 26.

Revenue increased from £45.4 million to £49.4 million, with profits of £3.9 million. Beer volumes were 3% ahead of the same period in 2008.

London Pride was the main driver of growth and the company said it had managed to increase its advertising presence for the brand despite spending less in 2009, because of depressed advertising rates.

The brand has been on TV during high profile football matches, a level it has not been at previously.

“During the 26-week period we spent £200,000 less than the corresponding period last year,” said chairman Michael Turner.

“We have continued our TV campaign into the second half of the year, will continue to step up our marketing activity generally and overall expect to spend more on marketing this year than we did last year.”

Fuller’s reported an overall increase in pre-tax profits of 26% to £15.1 million, boosted by good weather in the early summer, low interest rates and a pay freeze.

Turner said the company was “cautious about the economy and expected the second half of the year to be tougher.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter