New life for old Bass Museum
Published:  23 November, 2009

A new brewing and visitor centre is to open in Burton-upon-Trent, on the site of former Coors Museum of Brewing which closed last year.

The National Brewery Centre will be operated by visitor attraction specialist Planning Solutions and will retain elements of the existing facility, perhaps best known in its older guise as the Bass Museum.

Molson Coors UK is providing buildings and exhibits at what Planning Solutions chief executive John Lowther called “a peppercorn rent”.

The brewer is also matching launch funding of £200,000 and providing £100,000 a year for buildings maintenance for the duration of the project’s 25-year lease.

The centre will incorporate animatronics and actors for the first time to entertain and inform visitors.

Lowther said: “The public’s expectation is ever-greater and we will make sure that all of the exhibits fully-engage with people of all ages.

“In having live actors fulfil roles previously held by plastic dummies, the visitor experience will be completely transformed.”




Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter