Fuller's celebrates ales in ad campaign

25 November, 2009

Fuller’s is to feature nine of its bottled ale brands in a press and poster advertising campaign.

Each beer will appear against a backdrop influenced by its colour and will run on a number of high-profile, backlit poster sites in London for two weeks from November 30.

Strip ads will appear in national quality newspapers over the next three weekends.

John Roberts, managing director of Fuller’s Beer Co, said: “This is the first time we have highlighted our range in this way, and we hope to show the breadth of beer styles you can get in the range.

“Christmas is the perfect time to highlight this variety, as many people like to stock up to treat friends and family when they visit during the festive period.”

The full range in the ads is 1845, Chiswick, Discovery, ESB, Golden Pride, London Porter, London Pride, Organic Honey Dew and Vintage Ale.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter