Changes planned for 2010 LIWF

10 December, 2009

The organiser of the London International Wine Fair is promising better traffic flow around the exhibition for visitors to the 2010 exhibition.

The organiser of the London International Wine Fair is promising better traffic flow around the exhibition for visitors in 2010.

The specialist spirits fair Distil, which runs at the same time as the LIWF, will move to the South Hall at London’s Excel, alongside the wine fair, but will keep a separate entrance.

Organiser Brintex said the changes were possible due to on-site improvements and the building of an extension to the South Hall.

Pernod Ricard, Foster’s EMEA and Bibendum have already confirmed their presence at the 2010 event.

Event director James Murray said visitors and exhibitors should expect “plenty of changes, all designed to create a productive and enjoyable business platform for the trade”.

He added: “The LIWF has not changed dramatically since we moved to Excel in 2002 and I am confident that the many new initiatives that will be introduced for 2010 will ensure an absolute blockbuster of an event

“The opportunity to move Distil adds even more value for spirits participants but it will remain a stand-alone event that will benefit from specific crossover points with the wine fair.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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