Independent launches loyalty scheme

11 December, 2009

Leeds-based independent wine merchant Latitude is launching a loyalty card scheme to reward its regular customers.

The card will give shoppers a 10% discount on the amount spent across 11 wine bottles, to be redeemed on the twelfth purchase.

“Depending on what you buy over the 11 bottles this could mean your twelfth purchase is absolutely free,” said owner Chris Hill.

All customers need to do is get their card stamped every time they buy something.

"We want to reward all our customers - whether they buy one bottle of wine once a week or several at a time – they are all incredibly important to us and this is our way of saying thank you for their custom," Hill added.

The loyalty cards will be available to pick up in-store from this month, with the scheme officially launching in the new year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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