Farmers' market goes online

16 December, 2009

Drinks from Herefordshire-based Chase Distillery will be featured on a new website selling specialist food and drink that might be found at a farmers' market.

The website vfmuk.com – standing for Virtual Farmers' Market – is set to launch on January 1.

It uses the latest in 3D games technology to allow consumers to stroll around over 45 virtual market stalls where they can view products, interact with the producers and buy the goods online.

"This new way of cyber-shopping works to install trust in the consumer by adding a human element to the online shopping experience. It enables the shopper to meet the producer via a video stream that allows them to give a brief description of the goods for sale, tell the story of how their food and drink has been produced, what ingredients have been used and where they have been sourced," a spokesman said.

In addition to the 3D virtual experience, a 2D version of the website will also provide descriptions and images of the different products.

Chase Distillery's English Potato Vodka will be sold on the site with a recommended retail price of £32, along with a selection of its fruit-flavoured liqueurs (rrp £9.99).




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter