IWC launches iPhone app

12 January, 2010

The International Wine Challenge is launching an iPhone application to enable shoppers to search and buy wines recognised in its annual awards.

Users can access information on medal winners from the 2009 competition then follow a link to the websites of retailers stocking them.

The app also enables consumers to search for a wine by country of origin, price, style and grape variety.

Alternatively, more specific searches can be done including for fortified, botrytis, port or sake.

The results list the wines in trophy and medal order from gold, silver and bronze and show an image of the label, tasting note, price and alcoholic strength along with a list of stockists.

Future developments will included the added feature of showing real-time availability of the wines and online ordering.

The app will go live in February, and inclusion is free for IWC winners. For more information, contact chris.ashton@william-reed.co.uk.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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