Panto raises £10,000 for charity

26 January, 2010

The Benevolent's first foray into pantomime has been a resounding success, raising more than £10,000.

The Benevolent's first foray into pantomime has been a resounding success, raising more than £10,000 for the charity.

Vinderella, a modern retelling of the fairytale with a wine trade twist, starred Andrew Reed as Prince Charmes and Anna Noble as Vinderella. It also featured appearances of many names from across the drinks industry such as Venla Freeman, from the Wine Institute of California, and wine writer Charles Metcalfe.

It ran for four nights and finished on Saturday (January 23).

A spokesman for the trade charity said: “We are extremely pleased with the success of Vinderella, selling over 750 tickets and raising £10,000 from the four performances is a fantastic achievement.

"This would not have been possible without the help of so many people from across the trade, who all gave up their time to make this a success.

"Vinderella has brought the charity much positive PR within and outside the drinks industry, many people who purchased tickets had not previously attended a Benevolent event."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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