New case and bottle sizes for Brothers

24 April, 2009

Brothers Cider has launched a limited edition 15-for-12 case promotion for its pear and strawberry? mixed? pear products in cash and carries.

The company has also introduced a 27.5cl bottle for the ciders in response to consumer demand for a smaller size.

The new 27.5?cl bottles are available nationwide from selected cash and carries in cases of 12.

“These new formats will ensure Brothers Cider continues to introduce new consumers to cider and lead the ongoing development of the category,” said consumer marketing manager Matthew Langley.

246




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter