Test-tube drinks deemed irresponsible

24 April, 2009

A vodka-based test-tube drink has effectively been banned by the Portman Group after its complaints panel ruled the drink’s publicity and packaging breached six rules in its code of practice.

The watchdog has issued advice to retailers not to stock Rampant TT, marketed by Manchester-based 247 Enterprises.

Stores that refuse to comply could get a black mark against their name in future licensing applications.

Portman’s independent complaints panel ruled that Rampant TT?’s packaging didn’t make its alcoholic nature clear and encouraged down-in-one consumption. Its publicity material was judged to promote sexual success and encourage irresponsible? drinking.

The product’s website was also found to have breached the code by showing consumers who appeared to be drunk and under 25, including an image of a woman with a sign saying: “I’m off my tits”.

247 Enterprises director Dave Fash said: “These pictures were of people who weren’t anything to do with the company and we took them down as soon as Portman first wrote to us.

“The test-tubes are about 10% of our sales portfolio, so it’s not going to have a very big effect on us as a company.”??




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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