Skyy launches fruit Infusions in UK

24 April, 2009

US vodka brand Skyy Vodka is diversifying its UK offering with three fruit-flavoured variants.

The Skyy Infusions range will be available in citrus, passion fruit and raspberry (rrp £14.99). Each one is distilled four times and triple filtered, with 37.5% abv.

Skyy Infusions was launched last year in the US and is already the market leader in the flavoured vodka category?.

Marketing manager Katie Warren said: “Skyy Infusions marks a real change for the flavoured vodka category. The range is packaged in an elegant, taller bottle with bright, evocative fruit graphics which provide excellent standout.”?




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