Bloke Coke back on our screens

24 April, 2009

Coke Zero is living up to its Bloke Coke nickname with a new macho ad campaign: The Impossible Made Possible.

The six-month push will include cinema, TV, outdoor and digital ads?. The TV ad shows a man waking up in his girlfriend’s messy bedroom.

As she walks to the shower, her father begins knocking on the locked door. After the man gulps down a Coke Zero, a SWAT team crashes through the window to help tidy the flat and airlift him to safety.

The ad is designed to appeal to the brand’s target ?twenty?something male consumer, according to Coca-Cola, and follows last year’s link-up with the James Bond franchise.

Marketing director Cathryn Sleight said: “The tongue-in-cheek humour woven into this campaign reinforces the message that the impossible – such as Great Coke Taste, Zero Sugar – can happen.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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